It's not just writing, it's a communication tool

Writing a series

Writing a series of posts, even a short one, can be useful. In particular, it gives you the opportunity to

  • Dig deep into a particular topic, showcasing your expertise
  • Encourage readers to keep coming back for more
  • Create plenty of internal links between your posts (good for both SEO and encouraging readers to dig deeper into your site)
  • Build a comprehensive piece of content readers can bookmark, share, and keep coming back to (especially if you have an introduction post or an index of posts)

Even if your blog is new, you can still run a series. In fact, it can be a great way to get some solid cornerstone content up there early on

Writing a single post

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject

That said, there are other practices that usually urge the audience for such responses, like:

  • Posting consistently. Having a regular publishing schedule makes it easy for people to know when to visit the blog for new content
  • Inviting users to comment on the article. Bloggers usually do this at the end of the blog post. When a reader makes a comment, the blog owner will often leave a reply to continue the discussion or show appreciation
  • Encouraging social sharing. Examples include adding social media buttons at the top and the bottom of the blog post or enabling the “Click to Tweet” link for specific quotes within the article

© 2021 dsabyte. All rights reserved